Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Year of publication: |
2021
|
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Authors: | Kendrick, Alice ; Fullerton, Jami A. |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 2, p. 207-228
|
Subject: | ethics | Native advertising | online advertising | sponsored content | students | test | Online-Marketing | Internet marketing | Werbung | Advertising | Studierende | Students | Werbewirkung | Advertising effects | USA | United States | Konsumentenverhalten | Consumer behaviour |
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