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Advertising effects
Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
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Konsumentenverhalten
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Customer satisfaction
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Kundenzufriedenheit
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Beschwerdemanagement
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Complaint management
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Trust
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Vertrauen
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Brazil
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Customer journey
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USA
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Cognition
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Customer experience
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Dienstleistungsqualität
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Emotions
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Entscheidung
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Florida
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Gender
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Gesundheitsversorgung
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Hedonic shopping
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Kognition
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Online retailing
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Online-Handel
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Patienten
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Patients
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Recommendation and return intentions
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Retail environment perception
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Service quality
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Service recovery
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Shopping satisfaction
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Cliquet, Gérard
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Koetz, Clara
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Santos, Cristiane Pizzutti dos
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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ECONIS (ZBW)
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Advertising spending, mood and level of product information on quality perception
Koetz, Clara
;
Santos, Cristiane Pizzutti dos
;
Cliquet, …
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
3
,
pp. 314-325
Persistent link: https://www.econbiz.de/10011699992
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