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~subject:"Advertising effects"
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Advertising effects
Brand
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Consumer behaviour
11
Konsumentenverhalten
11
Markenartikel
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Pharmaceuticals
11
Brand management
10
Markenführung
9
Arzneimittel
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United Kingdom
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Großbritannien
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Competition
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Advertising
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Beziehungsmarketing
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Brand image
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Markenimage
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Pharmaceutical industry
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Pharmaindustrie
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Relationship marketing
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Werbung
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Wettbewerb
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Charity
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Forecasting model
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Fundraising
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Generic drugs
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Generika
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Health care
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Internet marketing
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Marketing
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Nonprofit organization
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Nonprofit-Organisation
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Online-Marketing
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Physicians
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Prognoseverfahren
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Ärzte
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Acquisition
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Banking
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Brand awareness
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English
8
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Faulkner, Margaret
5
Cohen, Justin
4
Nguyen, Cathy
3
Romaniuk, Jenni
3
Stern, Philip
3
Bellman, Steven
1
Bruwer, Johan
1
Dacko, Scott G.
1
Jones, Rosalind
1
Kennedy, Rachel
1
Leeflang, Peter
1
McCabe, Jim
1
Michelon, Aaron
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Osinga, Ernst C.
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Parry, Sara
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Robinson, Matthew
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International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of consumer behaviour : an international research review
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
A new tool for pre-testing direct mail
Faulkner, Margaret
;
Kennedy, Rachel
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 469-490
Persistent link: https://www.econbiz.de/10003746164
Saved in:
2
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
3
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
4
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
5
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
6
The power of before and after : how the dirichlet can analyze the sales impact of a promotional activity
McCabe, Jim
;
Stern, Philip
;
Dacko, Scott G.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 214-224
Persistent link: https://www.econbiz.de/10009618394
Saved in:
7
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
8
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
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