What can the brand manager expect from Facebook?
Year of publication: |
February 2018
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Authors: | Sitta, Desislava ; Faulkner, Margaret ; Stern, Philip |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 26.2018, 1, p. 17-22
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Subject: | Social media | Consumer brand marketing | Engagement | Metrics | Penetration | Brand management | Markenführung | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2018.01.001 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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