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Advertising effects
Consumer behaviour
82,943
Konsumentenverhalten
80,463
Brand management
17,666
Markenführung
17,252
Online-Marketing
13,142
Internet marketing
13,026
Brand image
11,164
Markenimage
11,050
Relationship marketing
10,490
Beziehungsmarketing
10,456
Theorie
10,383
Theory
10,200
Social Web
9,291
Social web
9,282
Markenartikel
6,470
Brand
6,436
Online-Handel
6,406
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6,391
Customer satisfaction
6,186
Kundenzufriedenheit
6,011
USA
5,756
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5,576
United States
5,499
Germany
5,220
Werbewirkung
5,097
Electronic Commerce
5,065
Viral marketing
4,875
Virales Marketing
4,855
E-commerce
4,805
Service quality
4,665
Dienstleistungsqualität
4,612
Einzelhandel
4,533
Retail trade
4,478
Marketingmanagement
4,445
Marketing management
4,424
Advertising
4,355
Werbung
4,301
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3,670
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Pelsmacker, Patrick de
32
Gierl, Heribert
30
Esch, Franz-Rudolf
25
Dens, Nathalie
24
Septianto, Felix
24
Bauer, Hans H.
20
Wilbur, Kenneth C.
20
Diehl, Sandra
17
Huber, Frank
16
Reijmersdal, Eva A. van
16
Tucker, Catherine
16
Pauwels, Koen
15
Muehling, Darrel D.
14
Bellman, Steven
13
Dahlén, Micael
13
Hudders, Liselot
13
Sayedi, Amin
13
Terlutter, Ralf
13
Yoon, Sukki
13
Choi, Yung Kyun
12
Jerath, Kinshuk
12
Matthes, Jörg
12
Rozendaal, Esther
12
Russo, Antonio
12
Sahni, Navdeep S.
12
Taylor, Charles Raymond
12
Boerman, Sophie C.
11
Eisend, Martin
11
Ghose, Anindya
11
Kareklas, Ioannis
11
Lewis, Randall A.
11
Naderer, Brigitte
11
Rosengren, Sara
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
Goldfarb, Avi
10
Romaniuk, Jenni
10
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National Bureau of Economic Research
9
Deutsche Werbewissenschaftliche Gesellschaft
4
Technische Universität Braunschweig
3
Erasmus Research Institute of Management
2
European Advertising Academy
2
Fachhochschule Reutlingen / European School of Business
2
Helmut-Schmidt-Universität
2
IGI Global
2
OECD
2
Shaker Verlag
2
Springer Gabler <Firma>
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Advertising Research Foundation
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Verlag Dr. Kovač
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
166
International journal of advertising : the review of marketing communications
161
Journal of marketing communications
152
International journal of advertising : the quarterly review of marketing communications
126
Journal of advertising research
120
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
Journal of advertising : official publication of the American Academy of Advertising
76
Journal of promotion management : innovations in planning and applied research
76
Journal of retailing and consumer services
76
Psychology & marketing
75
Journal of promotion management : JPM
73
International journal of internet marketing and advertising : IJIMA
66
Journal of marketing research : JMR
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Marketing letters : a journal of research in marketing
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
European journal of marketing : EJM
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
The journal of product & brand management
37
Journal of current issues and research in advertising : JCIRA
35
Marketing : ZFP ; journal of research and management
33
Marketing intelligence & planning
32
SpringerLink / Bücher
32
Asia Pacific journal of marketing and logistics
29
The journal of consumer marketing
29
Journal of current issues and research in advertising
28
The journal of brand management : an international journal
28
Health marketing quarterly
27
International journal of hospitality management
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Young consumers : insight and ideas for responsible marketers
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of marketing
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
23
Journal of global marketing
23
Journal of marketing research
23
Journal of international consumer marketing
22
European journal of marketing
21
International journal of consumer studies
19
International journal of sports marketing & sponsorship
19
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ECONIS (ZBW)
5,038
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1
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
2
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
3
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
4
How valence, volume and variance of online reviews influence brand attitudes
Zablocki, Agnieszka
;
Schlegelmilch, Bodo B.
;
Houston, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012113569
Saved in:
5
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
6
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
7
Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
Saved in:
8
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
9
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
10
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
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