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Celebrity endorsements in emer...
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Advertising effects
Consumer behaviour
102
Konsumentenverhalten
98
Einzelhandel
51
Retail trade
50
India
41
Indien
32
Relationship marketing
31
Beziehungsmarketing
30
USA
25
United States
24
Marketing
23
Werbewirkung
21
Preismanagement
19
Pricing strategy
19
Celebrity endorsement
16
Dienstleistungsqualität
15
Internet marketing
15
Online-Marketing
15
Service quality
15
Advertising
14
Celebrity-Werbung
14
Customer satisfaction
14
Kundenzufriedenheit
14
Marketingmanagement
14
Brand image
13
Ladengestaltung
13
Markenimage
13
Marketing management
13
Store design
13
Brand management
12
Markenführung
12
Social Web
11
Social web
11
Theorie
11
Theory
11
Werbung
11
Einzelhandelspreis
9
Online retailing
9
Online-Handel
9
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English
21
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Roy, Subhadip
15
Grewal, Dhruv
5
Jain, Varsha
5
Mishrab, Aditya Shankar
3
Bailey, Ainsworth Anthony
2
Biswas, Abhijit
2
Puccinelli, Nancy M.
2
Ruyter, Ko de
2
Aguirre, Elizabeth
1
Bagdare, Shilpa
1
Brasel, S. Adam
1
Chandrashekaran, Rajesh
1
Choudhary, Sharuti
1
Cleeren, Kathleen
1
Daswani, Aarzoo
1
Dryl, Wioleta
1
Dutta, Sujay
1
Ford, John B.
1
Gil, Luciana de Araujo
1
Guha, Abhijit
1
Hagtvedt, Henrik
1
Keeling, Debbie Isobel
1
Kohli, Chrianjeev
1
Mahr, Dominik
1
Merchant, Altaf
1
Meyer, Jan-Hinrich
1
Mohapatra, Subhalaxmi
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Moorthi, Y.L.R
1
Motyka, Scott
1
Pansari, Anita
1
Rana, Pragati
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Sudha, Mari
1
Suri, Rajneesh
1
Wetzels, Martin
1
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Yagci, Mehmet I.
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Asia-Pacific journal of business administration
2
Journal of business research : JBR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
Young consumers : insight and ideas for responsible marketers
2
IIM Bangalore Research Paper
1
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of global marketing
1
Journal of marketing
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
21
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1
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
2
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
3
What really works for teenagers : human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
Saved in:
4
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
5
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
6
Exploring brand personality-celebrity endorser personality congruence in celebrity endorsements in the Indian context
Mishrab, Aditya Shankar
;
Roy, Subhadip
;
Bailey, …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1158-1174
Persistent link: https://www.econbiz.de/10011411897
Saved in:
7
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
Saved in:
8
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
9
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
10
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
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