What really works for teenagers : human or fictional celebrity?
Year of publication: |
2011
|
---|---|
Authors: | Jain, Varsha ; Roy, Subhadip ; Daswani, Aarzoo ; Sudha, Mari |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 12.2011, 2, p. 171-183
|
Subject: | Jugendliche | Youth | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Indien | India |
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