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~subject:"Advertising effects"
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Advertising effects
Zielgruppe
2,868
Target group
2,471
Kultursektor
1,966
Cultural sector
1,946
Konsumentenverhalten
852
Consumer behaviour
848
Deutschland
809
Germany
732
Kreativsektor
534
Creative industries
531
Marketing
464
Marketingmanagement
411
Marketing management
409
Werbewirkung
369
Werbung
352
USA
340
Advertising
339
United States
325
Kreativität
312
Creativity
308
Fragebogen
288
Kulturpolitik
280
Online-Marketing
276
Internet marketing
271
Cultural policy
270
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264
Kinder
264
Marktsegmentierung
261
Welt
260
World
256
Elderly people
255
questionnaire
255
Ältere Menschen
255
Beziehungsmarketing
252
Relationship marketing
251
Kunst
245
Market segmentation
244
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236
Kulturökonomik
233
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English
339
German
27
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1
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Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Pelsmacker, Patrick de
6
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Dens, Nathalie
3
Galeotti, Andrea
3
Kulczynski, Alicia
3
Nicolini, Valentina
3
Pepall, Lynne
3
Puntoni, Stefano
3
Reiff, Joseph
3
Russell, Cristel Antonia
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Yu, Jungju
3
Zhang, Kaifu
3
Zhong, Weijun
3
Abou Nabout, Nadia
2
Ahmadi, Iman
2
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Ascarza, Eva
2
Auty, Susan
2
Baxter, Stacey M.
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Blodgett, Jeffrey G.
2
Bruhn, Manfred
2
Burguet, Roberto
2
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European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
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Journal of advertising research
20
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
European journal of marketing : EJM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Application of gaming in new media marketing
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Health marketing quarterly
2
International journal of electronic business
2
International journal of industrial organization
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
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ECONIS (ZBW)
367
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1
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367
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1
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
2
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred
;
Sarstedt, Marko
;
Taylor, Charles Raymond
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Saved in:
3
Werbung
Lürssen, Jürgen
- In:
Kulturmarketing
,
(pp. 247-260)
.
2008
Persistent link: https://www.econbiz.de/10003682297
Saved in:
4
Advertising
Heath, Ray Brian
-
1968
Persistent link: https://www.econbiz.de/10000615396
Saved in:
5
Speaking of advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
Saved in:
6
Expertensystem zur formalen Werbebildgestaltung : Beratung zu Techniken und Werbewirkungspotentialen
Behle, Ivonne
-
1998
Persistent link: https://www.econbiz.de/10000673262
Saved in:
7
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
8
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
9
Advertising
Norris, James S.
-
1984
-
3. ed
Persistent link: https://www.econbiz.de/10000065888
Saved in:
10
Advertising
Norris, James S.
-
1980
-
2. ed
Persistent link: https://www.econbiz.de/10000048782
Saved in:
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