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Studying and prioritising the effective elements of internet advertising on e-marketing
Doostar, Mohammad; Mohammadi, Mohammad Hossein - In: International journal of services and operations management 18 (2014) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10010410920
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Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L. - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
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Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization
Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13
This article investigates the factors that affect consumers’ attitudes towards Instagram advertisements in Egypt. Furthermore, it studies the effect of consumers’ attitudes towards these advertisements on the development of their attitudes towards brands. An online questionnaire was used to...
Persistent link: https://www.econbiz.de/10012114176
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Role of personalization in shaping attitudes towards social media ads
Aydin, Gökhan - In: International journal of e-business research : an … 14 (2018) 3, pp. 54-76
Persistent link: https://www.econbiz.de/10011886505
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The impact of advertising media strategy on consumer buying behaviour with special reference to FMCG products
Kaushik, Tanuja; Baliyan, Rashi - In: GITAM journal of management : a quarterly publication … 15 (2017) 4, pp. 128-143
Persistent link: https://www.econbiz.de/10011886855
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Insta-influencers' endorsement effect on consumers' purchase intention : parallel mediation role of brand credibility and brand attitude
Dadvari, Alaleh; Moslehpour, Massoud; Shira, Shallyn … - In: Journal of Asia Pacific business 24 (2023) 4, pp. 254-272
Persistent link: https://www.econbiz.de/10014418138
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How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.; Duffett, Rodney Graeme; Chaudhary, Monica - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
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Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo; Kureshi, Sonal; Yagnik, Arpan - In: International journal of business and emerging markets … 13 (2021) 1, pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
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The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios; Casais, Beatriz; Camilleri, Mark … - In: Strategic corporate communication in the digital age, (pp. 131-143). 2021
Persistent link: https://www.econbiz.de/10012491518