Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
| Year of publication: |
2017
|
|---|---|
| Authors: | Mahdi Shadkam |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 24.2017, 1, p. 69-90
|
| Subject: | SMS advertising | mobile marketing | m-commerce | consumer behaviour | theory of reasoned action | TRA | e-marketing | advertising | ads | short message | marketing strategy | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Mobile Marketing | Mobile marketing | Mobiltelefon | Mobile phone | Mobile Business | Mobile business | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011719120