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How far is too far? : the antecedents of offensive advertising in modern China
Prendergast, Gerard; Cheung, Wah-leung; West, Douglas C. - In: Journal of advertising research 48 (2008) 4, pp. 484-495
Persistent link: https://www.econbiz.de/10003797945
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Antecedents to advertising avoidance in China
Prendergast, Gerard P.; Cheung, Wah-leung; West, Douglas C. - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10008822597