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Advertising effects
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Move the mind of fashion consumers with low environment saliency : use well- and healed-baby appeals and increase anticipated positive emotions
Choi, Dooyoung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1047-1063
Persistent link: https://www.econbiz.de/10014430537
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