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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
7
Konsumentenverhalten
7
Advertising
3
Confidence
3
Vertrauen
3
Werbung
3
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Minderheit
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Werbewirkung
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Advertising regulation
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Attributional retraining
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Beschwerdemanagement
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Betriebswirtschaftsstudium
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Betrug
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Compassion
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Complaint management
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Control priming
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Credit card
1
Credit card debt
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Deception
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Defensive processing
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Economic ethics
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Einzelhandel
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Erwartungsbildung
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Main, Kelley J.
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Aghakhani, Hamed
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Fischer, Eileen
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Wei, Mei-Ling
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling
;
Fischer, Eileen
;
Main, Kelley J.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
Saved in:
2
Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed
;
Main, Kelley J.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10011995574
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