impact on consumers' perceptions of psychological ownership, brand trust and brand attitude. Notably, the customer …'s psychological ownership, brand trust, and brand attitude significantly mediate celebrity endorsement and luxury brand purchase …, brand trust, and brand attitude) that can significantly enhance customer's confidence and purchase intentions of luxury …

Chapter 1. Introduction -- Chapter 2. Conceptualising influencer, brand, and audience relationships on social media … platforms -- Chapter 3. The effect of social media influencers on customers' perceived brand value, brand influencer, and … Effect of Brand Virtual Influencers Endorsement on Consumer Purchase Intention -- Chapter 7. Play or attack: Identity in the …