Narrow search
Showing 1 - 4 of 4
Cover Image
The effects of humour in online recruitment advertising
Oikarinen, Eeva-Liisa; Söderlund, Magnus - In: Australasian marketing journal 24 (2016) 3, pp. 180-186
Persistent link: https://www.econbiz.de/10011596765
Cover Image
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva; Liljander, Veronica; Söderlund, Magnus - In: Psychology & marketing 35 (2018) 4, pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Cover Image
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus; Dahlén, Micael - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Cover Image
Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna; Söderlund, Magnus; Lindström, Annika - In: The journal of consumer marketing 32 (2015) 6, pp. 459-469
Persistent link: https://www.econbiz.de/10011485848