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~subject:"Advertising effects"
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Advertising effects
Beziehungsmarketing
14
Customer satisfaction
14
Kundenzufriedenheit
14
Relationship marketing
14
Consumer behaviour
13
Dienstleistungsqualität
13
Service quality
13
Konsumentenverhalten
12
Beschwerdemanagement
10
Complaint management
10
Customer service
9
Kundenservice
9
Language
8
Werbewirkung
8
Communication
5
Emotion
5
Kommunikation
5
Sprache
5
Customer integration
4
Kundenintegration
4
Multilingualism
4
Product placement
4
Service recovery
4
Brand management
3
Markenführung
3
Mehrsprachigkeit
3
Meta-Analyse
3
Meta-analysis
3
Product Placement
3
Service failure
3
Value creation
3
Viral marketing
3
Virales Marketing
3
Advertising
2
Advertising planning
2
Belgium
2
Betriebliche Wertschöpfung
2
Brand
2
Brand name placement
2
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English
8
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Faseur, Tine
6
Geuens, Maggie
5
Pelsmacker, Patrick de
2
Van Vaerenbergh, Yves
2
Cauberghe, Verolien
1
Hudders, Liselot
1
Loock, Neal Van
1
Panic, Katarina
1
Sompel, Dieneke Van de
1
Vermeir, Iris
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
3
Advertising in new formats and media : current research and implications for marketers
1
Breaking new ground in theory and practice
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
The journal of product & brand management
1
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ECONIS (ZBW)
8
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1
Consumer reactions to paid versus unpaid brand name placement in song lyrics
Van Vaerenbergh, Yves
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 151-158
Persistent link: https://www.econbiz.de/10011700742
Saved in:
2
The impact of brand name placement in song lyrics on brand attitudes : does the attitude toward the artist matter?
Van Vaerenbergh, Yves
;
Sompel, Dieneke Van de
;
Loock, …
- In:
Breaking new ground in theory and practice
,
(pp. 21-33)
.
2011
Persistent link: https://www.econbiz.de/10009380037
Saved in:
3
Communicating the right emotion to generate help for connected versus unconnected others
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649035
Saved in:
4
Promoting help for victims of child abuse : which emotions are most appropriate to motivate donation behavior
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649109
Saved in:
5
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
6
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
7
How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
Saved in:
8
On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
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