Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
On the relationship between on...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
83,549
Konsumentenverhalten
81,099
Social Web
20,762
Social web
20,731
Brand management
17,731
Markenführung
17,318
Online-Marketing
13,231
Internet marketing
13,115
Brand image
11,224
Relationship marketing
11,138
Markenimage
11,112
Beziehungsmarketing
11,102
Theorie
10,816
Theory
10,641
Markenartikel
9,285
Brand
8,246
Online-Handel
6,776
Online retailing
6,761
Deutschland
6,535
USA
6,417
Customer satisfaction
6,333
Kundenzufriedenheit
6,159
United States
6,150
Electronic Commerce
5,948
Germany
5,921
E-commerce
5,649
Werbewirkung
5,220
Viral marketing
4,915
Virales Marketing
4,895
Service quality
4,802
Dienstleistungsqualität
4,752
Marketingmanagement
4,752
Marketing management
4,720
Einzelhandel
4,652
Retail trade
4,587
Advertising
4,521
Werbung
4,520
Experiment
3,770
Marketing
3,720
more ...
less ...
Online availability
All
Undetermined
2,261
Free
924
Type of publication
All
Article
4,011
Book / Working Paper
1,135
Journal
6
Type of publication (narrower categories)
All
Article in journal
3,710
Aufsatz in Zeitschrift
3,710
Aufsatz im Buch
289
Book section
289
Graue Literatur
219
Non-commercial literature
219
Hochschulschrift
178
Arbeitspapier
175
Working Paper
175
Thesis
130
Collection of articles of several authors
38
Sammelwerk
38
Conference paper
32
Konferenzbeitrag
32
Case study
29
Fallstudie
29
Aufsatzsammlung
17
Lehrbuch
13
Collection of articles written by one author
11
Guidebook
11
Ratgeber
11
Sammlung
11
Textbook
10
Konferenzschrift
8
Bibliografie enthalten
5
Bibliography included
5
Conference proceedings
5
Reprint
5
Amtsdruckschrift
2
Government document
2
Festschrift
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
Interview
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Nachschlagewerk
1
more ...
less ...
Language
All
English
4,789
German
359
French
3
Polish
2
Spanish
2
Italian
1
Russian
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
33
Gierl, Heribert
30
Esch, Franz-Rudolf
27
Dens, Nathalie
24
Septianto, Felix
24
Bauer, Hans H.
22
Wilbur, Kenneth C.
20
Diehl, Sandra
17
Huber, Frank
17
Reijmersdal, Eva A. van
17
Tucker, Catherine
16
Dahlén, Micael
15
Pauwels, Koen
15
Muehling, Darrel D.
14
Terlutter, Ralf
14
Bellman, Steven
13
Hudders, Liselot
13
Rosengren, Sara
13
Rozendaal, Esther
13
Sayedi, Amin
13
Yoon, Sukki
13
Choi, Yung Kyun
12
Jerath, Kinshuk
12
Matthes, Jörg
12
Russo, Antonio
12
Sahni, Navdeep S.
12
Taylor, Charles Raymond
12
Boerman, Sophie C.
11
Eisend, Martin
11
Ghose, Anindya
11
Kareklas, Ioannis
11
Lewis, Randall A.
11
Naderer, Brigitte
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
Goldfarb, Avi
10
Romaniuk, Jenni
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
11
National Bureau of Economic Research
10
Deutsche Werbewissenschaftliche Gesellschaft
4
Technische Universität Braunschweig
3
Erasmus Research Institute of Management
2
European Advertising Academy
2
Fachhochschule Reutlingen / European School of Business
2
Helmut-Schmidt-Universität
2
IGI Global
2
OECD
2
Peter Lang GmbH
2
Shaker Verlag
2
Springer Gabler <Firma>
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Advertising Research Foundation
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Journal of business research : JBR
169
International journal of advertising : the review of marketing communications
163
Journal of marketing communications
153
Journal of advertising research
130
International journal of advertising : the quarterly review of marketing communications
127
Journal of advertising : official publication of the American Academy of Advertising
82
Psychology & marketing
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
Journal of promotion management : innovations in planning and applied research
77
Journal of retailing and consumer services
77
Journal of promotion management : JPM
75
International journal of internet marketing and advertising : IJIMA
66
Journal of marketing research : JMR
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Marketing letters : a journal of research in marketing
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
European journal of marketing : EJM
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
The journal of product & brand management
37
Marketing : ZFP ; journal of research and management
36
Journal of current issues and research in advertising : JCIRA
35
Marketing intelligence & planning
32
SpringerLink / Bücher
32
Asia Pacific journal of marketing and logistics
29
The journal of consumer marketing
29
International journal of hospitality management
28
Journal of current issues and research in advertising
28
The journal of brand management : an international journal
28
Health marketing quarterly
27
Young consumers : insight and ideas for responsible marketers
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
Journal of marketing
24
Journal of global marketing
23
Journal of international consumer marketing
23
Journal of marketing research
23
European journal of marketing
21
International journal of sports marketing & sponsorship
20
Tourism management : research, policies, practice
20
more ...
less ...
Source
All
ECONIS (ZBW)
5,152
Showing
1
-
10
of
5,152
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
UGC attributes and effects : implication for luxury
brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
2
Like the ad or the
brand
? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
3
The effects of social media on
brand
attitude and WOM during a
brand
crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
4
When is
brand
content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
5
Cultivating consumer-
brand
relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
6
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
7
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and
brand
relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
8
Brand
choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Saved in:
9
Meme marketing on social media : the role of informational cues of
brand
memes in shaping consumers'
brand
relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
10
Social networking the
brand
: an exploration of the drivers of
brand
image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
