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Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong; Pang, Bo; Knox, Kathy; Rundle-Thiele, Sharyn - In: Journal of consumer marketing 39 (2022) 7, pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
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Fear appeals in anti-smoking advertising : how important is self-efficacy?
Manyiwa, Simon; Brennan, Ross - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1419-1437
Persistent link: https://www.econbiz.de/10009701999
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Understanding graphic pictorial warnings in advertising : a replication and extension
Davis, Cassandra; Burton, Scot - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10011453856
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Advertising and demand for addictive goods : the effects of e-cigarette advertising
Tuchman, Anna E. - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 994-1022
Persistent link: https://www.econbiz.de/10012147192
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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993
Persistent link: https://www.econbiz.de/10000883452
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Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements
Pechmann, Cornelia; Wang, Liangyan - In: Journal of marketing research : JMR 47 (2010) 1, pp. 134-145
Persistent link: https://www.econbiz.de/10003947451
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The communication effects of audience situation and message framing on smoking cessation
Yang, Dong-jenn - In: International journal of management, economics and … 2 (2013) 4, pp. 252-264
This study examined the communication effects of smoking cessation by using message framing (positive messages …
Persistent link: https://www.econbiz.de/10010224763
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Show and Sell : Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales
Goli, Ali; Mummalaneni, Simha; Chintagunta, Pradeep K.; … - 2021
would only reduce cigarette sales by about 2 percent, while forcing TV networks to eliminate all on-screen smoking activity …
Persistent link: https://www.econbiz.de/10013220677
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Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina; Cassia, Fabio - In: Asia-Pacific journal of business administration 14 (2022) 2, pp. 166-184
Persistent link: https://www.econbiz.de/10013287990