The communication effects of audience situation and message framing on smoking cessation
Year of publication: |
2013
|
---|---|
Authors: | Yang, Dong-jenn |
Published in: |
International journal of management, economics and social sciences : IJMESS. - Jersey City, NJ : [Verlag nicht ermittelbar], ISSN 2304-1366, ZDB-ID 2678845-7. - Vol. 2.2013, 4, p. 252-264
|
Subject: | Message framing | audience situation | communication effect | smoking cessation | social marketing | Rauchen | Smoking | Social Marketing | Social marketing | Kommunikation | Communication | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Öffentlichkeitsarbeit | Public relations |
Extent: | graph. Darst. |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/89623 [Handle] |
Classification: | M31 - Marketing ; K32 - Environmental, Health, and Safety Law ; I18 - Government Policy; Regulation; Public Health |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The communication effects of audience situation and message framing on smoking cessation
Yang, Dong-jenn, (2013)
-
Yang, Dong Jenn, (2018)
-
Direct-to-Consumer Advertising and Online Search
Chesnes, Matthew, (2016)
- More ...
-
Yang, Dong-jenn, (2015)
-
The communication effects of audience situation and message framing on smoking cessation
Yang, Dong-jenn, (2013)
-
Yang, Dong-Jenn, (2014)
- More ...