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~subject:"Advertising effects"
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Advertising effects
Structural equation modeling
667
Strukturgleichungsmodell
631
Structural equation model
630
structural equation modeling
457
Consumer behaviour
227
Konsumentenverhalten
223
Structural Equation Modeling
137
Firm performance
100
Unternehmenserfolg
97
Congruence
94
congruence
94
Supply chain
73
Lieferkette
72
Partial least squares
72
Beziehungsmarketing
69
Relationship marketing
69
Customer satisfaction
66
Innovation
65
Brand image
63
Kundenzufriedenheit
63
Markenimage
61
Partielle kleinste Quadrate
58
Service quality
58
Innovation management
55
Innovationsmanagement
55
Dienstleistungsqualität
54
Theorie
52
Theory
52
Knowledge management
50
Brand management
49
India
48
Markenführung
48
Wissensmanagement
45
Corporate social responsibility
44
Internet marketing
44
Online-Marketing
44
Quality management
44
Qualitätsmanagement
42
Corporate Social Responsibility
40
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Undetermined
27
Free
4
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Article
38
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2
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Article in journal
38
Aufsatz in Zeitschrift
38
Arbeitspapier
2
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2
Graue Literatur
1
Non-commercial literature
1
Language
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English
40
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Baum, Matthias
2
Ilicic, Jasmina
2
Kabst, Rüdiger
2
Kulczynski, Alicia
2
Lowrey, Tina M.
2
Pogacar, Ruth
2
Sahay, Arvind
2
Shrum, L. J.
2
Wirtz, Bernd W.
2
Abhishek
1
Allan, David
1
Anand, Sandip
1
Astous, Alain d'
1
Baxter, Stacey
1
Bekk, Magdalena
1
Bhakar, Shailja
1
Boeuf, Benjamin
1
Brennan, Stacey M.
1
Calabuig Moreno, Ferran
1
Campbell, Colin L.
1
Carrillat, François A.
1
Cauberghe, Veroline
1
Chang, Hua
1
Cho, Moonhee
1
Daiser, Peter
1
Evans, Nathaniel J.
1
Freeman, Jason
1
George, Joliss Helen
1
Gillespie, Brian
1
Goyal, Vinay
1
Grigaliunaite, Viktorija
1
Guptha, Ch. Abhinav
1
Gvili, Yaniv
1
Göttel, Vincent
1
Henseler, Jörg
1
Hilberink-Schulpen, Béryl
1
Hof, Robert-Jan
1
Hornikx, Jos
1
Hudders, Liselot
1
Jaikumar, Saravana
1
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Journal of international consumer marketing
3
Journal of marketing communications
3
European journal of marketing : EJM
2
Human resource management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
HEC Paris research paper series
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of economic research
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of management information systems : JMIS
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of science and technology policy management : JSTPC
1
Journal of travel and tourism marketing
1
Nonprofit and voluntary sector quarterly
1
Psychology & marketing
1
Scientific Annals of Economics and Business
1
Sport, Business and Management : an international journal ; SBM
1
Stanford University Graduate School of Business Research Paper
1
The journal of product & brand management
1
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1
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
2
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
3
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
4
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
5
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Saved in:
6
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
7
Gazing at the gazers : an investigation of travel advertisement modality interference
Zhao, Tong
;
Wong, IpKin Anthony
;
Tong, Pan
;
Li, Nao
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 730-746
Persistent link: https://www.econbiz.de/10012880652
Saved in:
8
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
9
Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek
;
Sahay, Arvind
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
Saved in:
10
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
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