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Advertising effects
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International journal of advertising : the review of marketing communications
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Journal of marketing communications
61
Journal of advertising research
60
Journal of business research : JBR
53
International journal of internet marketing and advertising : IJIMA
51
International journal of advertising : the quarterly review of marketing communications
40
Journal of promotion management : innovations in planning and applied research
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of retailing and consumer services
26
Journal of marketing research : JMR
25
Journal of promotion management : JPM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Health marketing quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
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Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing research
16
Marketing intelligence & planning
14
Journal of current issues and research in advertising
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Quantitative marketing and economics : QME
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International journal of electronic marketing and retailing : IJEMR
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Journal of marketing
12
Electronic commerce research
11
European journal of marketing : EJM
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Journal of internet commerce
11
Marketing science
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of current issues and research in advertising : JCIRA
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Journal of retailing
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Cogent business & management
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Electronic commerce research and applications
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Marketing letters : a journal of research in marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa
;
Görtz, Dirk
;
Gilbert, David C.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
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2
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
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3
Kunden-, Vertriebs- und Mitarbeiterorientierung
Kreutzer, Ralf T.
-
2007
Persistent link: https://www.econbiz.de/10003551761
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4
Performance-Marketing
Thomas, Wolfgang
-
2007
Persistent link: https://www.econbiz.de/10003551993
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5
Crossmedia : Integration von Online und Offline im Dialogmarketing
Holland, Heinrich
;
Wengerter, Lena
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 65-92)
.
2012
Persistent link: https://www.econbiz.de/10009559280
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6
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
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7
Optimizing direct response in Internet display advertising
Aksakallı, Vural
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 229-240
Persistent link: https://www.econbiz.de/10009730246
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8
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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9
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
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10
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
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