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English in advertising : a linguistic study of advertising in Great Britain
Leech, Geoffrey Neil - 1966
Persistent link: https://www.econbiz.de/10000577774
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The language of champagne in nineteenth-century Britain
Harding, Graham - In: History of retailing and consumption 9 (2023) 2, pp. 203-220
Persistent link: https://www.econbiz.de/10014446708
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Advertising in English in nonnative English-speaking markets : the effect of language and self-referencing in advertising in Romania on ad attitudes
Micu, Camelia C.; Coulter, Robin A. - In: Journal of East-West business 16 (2010) 1, pp. 67-84
Persistent link: https://www.econbiz.de/10003973974
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Entdecken Sie...! : die Geschichte des Imperativs in der deutschen, englischen und spanischen Werbung
Wahl, Sabine - In: Evolution der Informationsgesellschaft : …, (pp. 25-50). 2011
Persistent link: https://www.econbiz.de/10009303920
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Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian; Lella, Adam - In: Journal of advertising research 54 (2014) 3, pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
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The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox; Pessôa, Luís Alexandre Grubits … - In: Marketing theory 22 (2022) 2, pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
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In Arabic, English, or a mix? Egyptian consumers' response to language choice in product advertisements, and the role of language attitudes
Hooft, Andreu van; Meurs, Frank van; Spierts, Danique - In: Challenges in an age of dis-engagement, (pp. 139-153). 2017
Persistent link: https://www.econbiz.de/10011688970
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Identity constructions in bilingual advertising : a critical analysis
Li, Songqing - 2019
Introduction: English, advertising and identity -- Theoretical preliminaries: ideology, practice and agency -- Towards …
Persistent link: https://www.econbiz.de/10011890059
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin; Walter, Nadine; Goehlich, Véronique - In: International journal of comparative management 1 (2018) 4, pp. 333-354
Persistent link: https://www.econbiz.de/10012051393