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Smiles, Babies, and Status Symbols : The Persuasive Effects of Images in Small-Entrepreneur Crowdfunding Requests

Anderson, Kenton - 2020

This paper examines the persuasive effects of images in the context of online peer-to-peer micro-finance. The theoretical framework based in self- presentation and impression management relates micro-entrepreneurs' loan-request image choices to lending decisions and lenders' perceptions of the...

Persistent link: https://www.econbiz.de/10012826143

Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test

Kendrick, Alice; Fullerton, Jami A. - In: Journal of marketing communications 27 (2021) 2, pp. 207-228

Persistent link: https://www.econbiz.de/10012424774

Moderating role of credibility and ad liking between online advertisement and consumer buying behavior of university students of Pakistan

Khalid, Rizwan; Tehreemyasmeen - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 127-136

Persistent link: https://www.econbiz.de/10012106932

Self-esteem, life-satisfaction and materialism: effects of advertising images on Chinese college students

Zhou, Shuhua; Xue, Fei; Zhou, Peiqin - In: New directions in international advertising research, (pp. 243-261). 2002

Persistent link: https://www.econbiz.de/10001785333

Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?

Wallace, Dawn; Walker, Josie; Lopez, Tará; Jones, Mike - In: The journal of applied business research 25 (2009) 1, pp. 101-109

Persistent link: https://www.econbiz.de/10003801467

Facebook versus television : advertising value perceptions among females

Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 164-179

Persistent link: https://www.econbiz.de/10009666649

The rhetoric of celebrity endorsement strategy and consumer purchase intention on fast moving consumer goods among Al-Hikmah University undergraduate students

Brimah, Bolatito Amudat; Olanipekun, Wahid Damilola; … - In: SocioEconomic challenges : SEC 4 (2020) 3, pp. 104-112

Persistent link: https://www.econbiz.de/10012295317

Super bowl XLVII TV advertising in the USA : male and female impressions among college students

Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36

Super Bowl Advertising among college students to determine what characteristics of the ads were significant what …

Persistent link: https://www.econbiz.de/10011631620

Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi

Akbar, Suleman; Azam, Rehan; Danish, Muhammad - 2012

objective of this study a convenient sample of 247 respondents from University students, Government officials and business …

Persistent link: https://www.econbiz.de/10014164340

Effect of Green Advertising on Postgraduate Students’ Purchasing Pattern in Nnamdi Azikiwe University

Anyasor, Marcus Okwuchukwu - 2021

This study evaluated the effect of green advertising on postgraduate students’ purchasing pattern in Nnamdi Azikiwe … for this study was survey research design. The postgraduate students of Nnamdi Azikiwe University were used as our … advertising has a positive and significant effect on purchasing pattern of postgraduate students of Nnamdi Azikiwe University. The …

Persistent link: https://www.econbiz.de/10014088952

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