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~subject:"Advertising effects"
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Estimating Brand Equity from A...
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Advertising effects
Brand image
11,047
Markenimage
10,930
Brand management
9,345
Markenführung
9,302
Markenartikel
9,149
Consumer behaviour
8,281
Konsumentenverhalten
8,221
Brand
8,109
Relationship marketing
2,263
Beziehungsmarketing
2,256
Social Web
1,202
Social web
1,202
Werbewirkung
1,177
Deutschland
1,093
Online-Marketing
1,092
Internet marketing
1,081
Theorie
1,043
Theory
1,033
Herkunftsbezeichnung
943
Designation of origin
940
Marketingmanagement
915
Marketing management
905
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842
USA
775
United States
755
Customer satisfaction
749
Tourism marketing
748
Tourismusmarketing
748
Werbung
746
Kundenzufriedenheit
740
Luxury goods
709
Luxusgüter
709
Advertising
695
Markenpolitik
643
Brand loyalty
640
Handelsmarke
621
Einzelhandel
609
Store brand
597
Retail trade
593
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1,086
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78
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Pelsmacker, Patrick de
12
Gierl, Heribert
11
Bauer, Hans H.
9
Dens, Nathalie
9
Esch, Franz-Rudolf
9
Draganska, Michaela
8
Sreejesh, S.
8
Vashisht, Devika
7
Erfgen, Carsten
6
Klapper, Daniel
6
Langner, Tobias
6
Mäder, Ralf
6
Rosengren, Sara
6
Roy, Subhadip
6
Clark, C. Robert
5
Doraszelski, Ulrich
5
Ilicic, Jasmina
5
King, Stephen
5
Ko, Eunju
5
Kulczynski, Alicia
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Pauwels, Koen
5
Romaniuk, Jenni
5
Rozendaal, Esther
5
Sattler, Henrik
5
Srinivasan, Shuba
5
Vanhuele, Marc
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Buijzen, Moniek
4
Dahlén, Micael
4
Dwivedi, Yogesh Kumar
4
Ghosh, Tathagata
4
Herrmann, Jean-Luc
4
Huber, Frank
4
Jang, Soocheong
4
Ketelaar, Paul E.
4
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Springer Fachmedien Wiesbaden
3
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Peter Lang AG
1
Universität Mannheim
1
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Journal of business research : JBR
48
Journal of marketing communications
40
International journal of advertising : the quarterly review of marketing communications
35
The journal of product & brand management
34
International journal of advertising : the review of marketing communications
33
Psychology & marketing
26
Journal of promotion management : JPM
23
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of advertising research
22
The journal of brand management : an international journal
22
Journal of retailing and consumer services
20
Journal of promotion management : innovations in planning and applied research
17
International journal of internet marketing and advertising : IJIMA
16
Marketing letters : a journal of research in marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of marketing : EJM
13
Marketing : ZFP ; journal of research and management
13
Asia Pacific journal of marketing and logistics
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Marketing intelligence & planning
10
SpringerLink / Bücher
10
International journal of hospitality management
9
Journal of global marketing
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing
6
Journal of marketing research : JMR
6
Tourism management : research, policies, practice
6
Young consumers : insight and ideas for responsible marketers
6
A master class in brand planning : the timeless works of Stephen King
5
International journal of consumer studies
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
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ECONIS (ZBW)
1,164
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1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
3
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
4
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
7
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
8
Social networking the
brand
: an exploration of the drivers of
brand
image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
9
A study on the effects of branding on customer buying behavior with special reference to apparel
brand
in Ranchi
Ghosh, Durga
- In:
GITAM journal of management : a quarterly publication …
18
(
2020
)
4
,
pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
Saved in:
10
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
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