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Mobile searching versus online searching : differential effects of paid search keywords on direct and indirect sales
Wang, Feng; Zuo, Li; Yang, Zhi; Wu, Yueyan - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1151-1165
Persistent link: https://www.econbiz.de/10012153452
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From keyword to keywords : the role of keyword portfolio variety and disparity in product sales
Cao, Xia; Yang, Zhi; Wang, Feng; Lu, Chongyu; Wu, Yueyan - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1285-1302
Persistent link: https://www.econbiz.de/10013391040
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Differential effects of visual complexity in firm-generated content on consumer engagements : a deep learning approach
Wang, Feng; Yue, Mingyue; Yuan, Quan; Cao, Rong - In: Marketing intelligence & planning 42 (2024) 4, pp. 684-703
Persistent link: https://www.econbiz.de/10015056894