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Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
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Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
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The effectiveness of consume-less appeals in social marketing
Balderjahn, Ingo; Hoffmann, Stefan - In: Journal of macromarketing 44 (2024) 2, pp. 258-275
Persistent link: https://www.econbiz.de/10014584731
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Investigating the effectiveness of virtual influencers in prosocial marketing
Igarashi, Reika; Bhoumik, Kshitij; Thompson, Jamie - In: Psychology & marketing 41 (2024) 9, pp. 2121-2135
Persistent link: https://www.econbiz.de/10015075167
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Sozialität und Werbung
Zurstiege, Guido (ed.); Schlütz, Daniela (ed.) - Deutsche Gesellschaft für Publizistik- und … - 2016
Persistent link: https://www.econbiz.de/10011381130
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Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Electronic commerce research 17 (2017) 4, pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
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Guilt appeals and prosocial behavior : an experimental analysis of the effects of anticipatory versus reactive guilt appeals on the effectiveness of blood donor appeals
Renner, Simone; Lindenmeier, Jörg; Tscheulin, Dieter K.; … - In: Journal of nonprofit & public sector marketing 25 (2013) 3, pp. 237-255
Persistent link: https://www.econbiz.de/10010196556
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The impact of negative publicity on celebrity ad endorsements
Tthwaites, Des; Lowe, Ben; Monkhouse, Lien L.; Barnes, … - In: Psychology & marketing 29 (2012) 9, pp. 663-673
Persistent link: https://www.econbiz.de/10009615242
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The Impact of Gratitude-Embedded Messages on Online Pro-Social Behaviors
Yim, Dobin - 2016
Using detailed social broadcasting data from an online charitable giving campaign on Twitter, we evaluate two competing models of economic incentives on online pro-social behavior. Specifically, we focus on the effectiveness of gratitude-embedded messages on online charitable giving behavior,...
Persistent link: https://www.econbiz.de/10013002925