Social media advertising : the role of personal and societal norms in page like ads on Facebook
Joonghwa Lee and Soojung Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Lee, Joonghwa ; Kim, Soojung |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 3, p. 329-342
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| Subject: | interpersonal and social influences | page like ads | personal norms | Social media advertising | societal norms | Social Web | Social web | Online-Marketing | Internet marketing | Soziale Norm | Social norm | Werbung | Advertising | Werbewirkung | Advertising effects | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2019.1658466 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371023