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Advertising effects
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Theorie
12,043
Theory
11,786
Relationship marketing
9,152
Beziehungsmarketing
9,116
Crime
8,277
Kriminalität
8,250
USA
7,704
Brand management
7,700
Markenführung
7,658
United States
7,249
Brand image
6,808
Markenimage
6,765
Recruitment
6,758
Personalbeschaffung
6,496
Arbeitsmarktdiskriminierung
6,464
Labour market discrimination
6,279
Customer satisfaction
5,740
Online-Handel
5,701
Online retailing
5,691
Kundenzufriedenheit
5,574
Deutschland
5,558
Germany
5,075
Social Web
5,066
Social web
5,063
Online-Marketing
4,648
Internet marketing
4,634
Service quality
4,486
Dienstleistungsqualität
4,436
Brand
4,385
Markenartikel
4,381
Einzelhandel
4,324
Retail trade
4,281
Experiment
4,279
Electronic Commerce
3,716
Werbewirkung
3,670
E-commerce
3,602
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
90
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Psychology & marketing
62
Journal of promotion management : JPM
61
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,628
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1
Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
Kraichy, David
;
Chapman, Derek S.
- In:
Journal of business and psychology
29
(
2014
)
2
,
pp. 253-268
Persistent link: https://www.econbiz.de/10010363943
Saved in:
2
How to attract talents? : field-experimental evidence on emphasizing flexibility and career opportunities in job advertisements
Fuchs, Larissa
;
Heinz, Matthias
;
Pinger, Pia
;
Thon, Max
-
2024
total number of applications as well as applicants' quality,
diversity
, region of residence and beliefs. …
Persistent link: https://www.econbiz.de/10015052093
Saved in:
3
The effectiveness of
recruitment
advertisements and
recruitment
websites : indirect and interactive effects on applicant attraction
Baum, Matthias
;
Kabst, Rüdiger
- In:
Human resource management
53
(
2014
)
3
,
pp. 353-378
Persistent link: https://www.econbiz.de/10010378688
Saved in:
4
Does emphasizing different types of person-environment fit in online job ads influence application behavior and applicant quality? : evidence from a field experiment
Schmidt, Joseph A.
;
Chapman, Derek S.
;
Jones, David A.
- In:
Journal of business and psychology
30
(
2015
)
2
,
pp. 267-282
Persistent link: https://www.econbiz.de/10011290667
Saved in:
5
The relationship between the
recruitment
strategy and the competitive advantage
Al Armoti, Ayman
;
Oswal, Nidhi
;
Jawabri, Adnan
- In:
International journal of business performance …
24
(
2023
)
3/4
,
pp. 286-303
Persistent link: https://www.econbiz.de/10014312162
Saved in:
6
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
7
Emotional appeal in
recruitment
advertising and applicant attraction : unpacking national cultural differences
Han, Jing
;
Ling, Juan
- In:
Journal of organizational behavior : OB ; the internat. …
37
(
2016
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10011568881
Saved in:
8
Unique ... like everyone else : effects and mechanisms of personalization appeals in
recruitment
advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
9
Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun
;
Kelly, Aidan J.
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
Saved in:
10
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
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