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Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony; Mishra, Aditya; Tiamiyu, … - In: Journal of marketing communications 22 (2016) 3, pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
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Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna; Bailey, Ainsworth Anthony; Zhang, Lixuan - In: Journal of marketing communications 24 (2018) 2, pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
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Exploring brand personality-celebrity endorser personality congruence in celebrity endorsements in the Indian context
Mishrab, Aditya Shankar; Roy, Subhadip; Bailey, … - In: Psychology & marketing 32 (2015) 12, pp. 1158-1174
Persistent link: https://www.econbiz.de/10011411897
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Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip; Mishrab, Aditya Shankar; Bailey, … - In: Psychology & marketing 41 (2024) 4, pp. 802-818
Persistent link: https://www.econbiz.de/10014518838