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~subject:"Advertising effects"
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Advertising effects
Konsumentenverhalten
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Consumer behaviour
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Pelsmacker, Patrick de
31
Gierl, Heribert
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Dens, Nathalie
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Septianto, Felix
21
Bauer, Hans H.
16
Diehl, Sandra
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Huber, Frank
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14
Muehling, Darrel D.
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Pauwels, Koen
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Chan, Kara
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Hudders, Liselot
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Kareklas, Ioannis
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Bang Nguyen Viet
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Shaker Verlag
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
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OECD
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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Springer Gabler <Firma>
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Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
151
International journal of advertising : the review of marketing communications
149
Journal of marketing communications
141
International journal of advertising : the quarterly review of marketing communications
116
Journal of advertising research
80
Psychology & marketing
72
Journal of retailing and consumer services
70
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
69
Journal of advertising : official publication of the American Academy of Advertising
68
International journal of internet marketing and advertising : IJIMA
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
42
The journal of product & brand management
37
Journal of current issues and research in advertising : JCIRA
36
European journal of marketing : EJM
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Marketing : ZFP ; journal of research and management
29
Health marketing quarterly
28
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
SpringerLink / Bücher
27
International journal of hospitality management
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of global marketing
24
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Young consumers : insight and ideas for responsible marketers
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Journal of international consumer marketing
22
Journal of marketing
22
European journal of marketing
20
International journal of sports marketing & sponsorship
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Journal of consumer marketing
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ECONIS (ZBW)
4,164
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1
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
2
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
3
"This theatre is a part of me" : contrasting brand attitude and brand attachment as drivers of audience behaviour
Baumgarth, Carsten
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010431485
Saved in:
4
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
5
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
6
Customized advertising : allowing consumers to directly tailor messages leads to better outcomes for the brand
Douglas Olsen, G.
;
Pracejus, John W.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 245-257
Persistent link: https://www.econbiz.de/10012257596
Saved in:
7
Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction
Khaled Ali Ahmed Alfakih
;
Ummi Naiemah Saraih
;
Al …
- In:
Journal of industrial integration and management : …
7
(
2022
)
4
,
pp. 555-598
Persistent link: https://www.econbiz.de/10014234076
Saved in:
8
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
9
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
10
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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