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Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson; Syrdal, Holly A.; Mahto, Raj V.; … - In: Technological forecasting & social change : an … 191 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
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This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang; Sen, Sandipan; Van Steenburg, Eric - In: Journal of consumer marketing 40 (2023) 4, pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
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Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.; Myers, Susan; Sen, Sandipan; … - In: Journal of business research : JBR 163 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
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The impact of Persuasion knowledge cues on social media engagement : a look at pet influencer marketing
Myers, Susan; Sen, Sandipan; Syrdal, Holly; Woodroof, Parker - In: Journal of marketing theory and practice : JMTP 32 (2024) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10014447777