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Advertising effects
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Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
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Journal of advertising research
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ECONIS (ZBW)
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Brand names act like marketing placebos
Amar, Moty
;
Ariely, Dan
;
Bar-Hillel, Maya
;
Carmon, Ziv
; …
-
2011
Persistent link: https://www.econbiz.de/10009311634
Saved in:
2
Advertising appeals, moderators, and impact on persuasion : a quantitative assessment creates a hierarchy of appeals
Hornik, Jacob
;
Ofir, Chezy
;
Rachamim, Matti
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 305-318
Persistent link: https://www.econbiz.de/10011756545
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