New directions in behavioral pricing research
Year of publication: |
[2024]
|
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Other Persons: | Ofir, Chezy (ed.) |
Publisher: |
New Jersey : World Scientific |
Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
7 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | xx, 187 Seiten Illustrationen |
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Series: | World Scientific book series in marketing. - New Jersey : World Scientific, ZDB-ID 3162609-9. - Vol. vol. 2 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-981-12-9222-4 ; 978-981-12-9223-1 ; 978-981-12-9224-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
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