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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Moschis, George P.
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Rakrachakarn, Pakakorn
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Pakakorn Rakrachakarn
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Thittapong Daengrasmisopon
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International journal of internet marketing and advertising : IJIMA
2
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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Is animation effective for advertising offensive products? : insights from an internet advertising experiment
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of electronic marketing and …
6
(
2015
)
4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011523788
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2
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
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3
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
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