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~subject:"Advertising industry"
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Advertising industry
Werbung
13,887
Advertising
9,824
Werbewirkung
3,816
Advertising effects
3,762
Konsumentenverhalten
2,892
Consumer behaviour
2,886
Online-Marketing
1,797
Internet marketing
1,792
Theorie
1,375
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1,344
Deutschland
923
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906
Marketing
793
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756
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738
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734
advertising
651
Marketingmanagement
643
Marketing management
624
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553
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552
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472
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460
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460
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452
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440
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428
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399
Brand
347
Zielgruppe
346
Target group
333
Werbewirtschaft
317
Competition
297
Werbepsychologie
296
Öffentlichkeitsarbeit
287
Vereinigte Staaten
277
Internet
269
Spieltheorie
269
Psychology of advertising
267
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Arbeitspapier
16
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16
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13
Sammelwerk
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11
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4
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3
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3
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3
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3
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3
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3
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3
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3
Marktinformation
3
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3
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3
Adressbuch
2
No longer published / No longer aquired
2
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Biografie
1
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7
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3
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Author
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Silk, Alvin J.
10
Nöcker, Ralf
7
Berndt, Ernst R.
6
Jullien, Bruno
6
Crampes, Claude
5
Haritchabalet, Carole
5
Jugenheimer, Donald W.
5
Kelley, Larry D.
5
Nickel, Volker
5
Avery, Rosemary J.
4
Mathios, Alan D.
4
Seebohn, Joachim
4
Turnbull, Sarah
4
Crawford, Robert
3
Knuth, Ingo
3
Laurie, Sally
3
Lillard, Dean R.
3
Mortimer, Kathleen
3
Pethig, Rüdiger
3
Roca, David
3
Ambler, Tim
2
Brennan, Linda
2
Bright, Laura F.
2
Chen, Huan
2
Cheng, Hong
2
Erickson, Gary M.
2
Hackley, Christopher E.
2
Hansen, Zeynep Kocabiyik
2
Hardy, Jonathan
2
Jones, John Philip
2
Kenkel, Donald Scott
2
Kilgour, Mark
2
Kind, Hans Jarle
2
King, Charles
2
Koslow, Scott
2
Kreshel, Peggy J.
2
Landwehr, Rainer
2
Law, Marc T.
2
Levin, Elizabeth
2
MacRury, Iain
2
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National Bureau of Economic Research
4
Zentralverband der Deutschen Werbewirtschaft
4
Springer Fachmedien Wiesbaden
3
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Rossijskaja Akademija Reklamy
2
Zentralausschuss der Werbewirtschaft
2
American Academy of Advertising
1
Axel Springer Verlag, Marketing Anzeigen
1
Centre for International Research on Communication and Information Technologies
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutscher Werberat Ordnung
1
Förderverein Marburger Japan-Reihe
1
IP Deutschland GmbH <Köln>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Oblast Orel
1
Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
1
Plenum der Werbung <2011, Berlin>
1
Südafrika / Central Statistical Service
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
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Published in...
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Journal of historical research in marketing
16
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
5
Journal of advertising research
4
NBER working paper series
4
The advertising handbook
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
SpringerLink / Bücher
3
Business history
2
CESifo working papers
2
Journal of current issues and research in advertising
2
NBER Working Paper
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Schriften zu Marketing und Management
2
The advertising and consumer culture reader
2
The marketing review
2
Volkswirtschaftliche Diskussionsbeiträge
2
A.E. Res.
1
Absatzwirtschaft / Schriften zum Marketing
1
Accounting history review
1
Advancing research on projects and temporary organizations
1
American business, politics, and society
1
American journal of agricultural economics
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Ashgate economic geography series
1
Asia Pacific business review
1
Australasian marketing journal
1
Beiträge zur betriebswirtschaftlichen Forschung
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
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Source
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ECONIS (ZBW)
281
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1
Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M.
-
1991
Persistent link: https://www.econbiz.de/10000828686
Saved in:
2
The want makers : lifting the lid off the world advertising industry: how they make you buy
Clark, Eric
-
1988
Persistent link: https://www.econbiz.de/10000744010
Saved in:
3
Emperors of adland : inside the advertising revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
Saved in:
4
Confessions of an advertising man : the all-time best seller about advertising
Ogilvy, David M.
-
1987
-
new and rev. ed
Persistent link: https://www.econbiz.de/10000729863
Saved in:
5
Europäische Werbemärkte. Spanien
Machnik, Wolfgang J.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000733293
Saved in:
6
Sensus van besigheidsdienste, 1987
1989
Persistent link: https://www.econbiz.de/10000799609
Saved in:
7
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
8
Issues in advertising
Reekie, W. Duncan
-
1988
Persistent link: https://www.econbiz.de/10000806617
Saved in:
9
Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing,
Werbung
und Werbeagenturen
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000819978
Saved in:
10
Information sources in advertising history
Pollay, Richard W.
(
contributor
)
-
1979
-
1. publ
Persistent link: https://www.econbiz.de/10000582428
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