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How advertising creatives define excellent planning
Haley, Eric
;
Taylor, Ronald
;
Morrison, Margaret
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10010383927
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Achieving strategic digital integration : views from experienced New York City advertising agency professionals
Childers, Courntey Carpenter
;
Haley, Eric John
; …
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10012243071
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