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Advertising industry
Entrepreneurship
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1990-2005
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Turnbull, Sarah
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Wheeler, Colin
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Journal of marketing communications
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ECONIS (ZBW)
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Exploring advertiser's expectations of advertising agency services
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 587-601
Persistent link: https://www.econbiz.de/10011613214
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The advertising creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
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