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~subject:"Advertising industry"
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Advertising industry
Advertising effects
11
Werbewirkung
11
Advertising
10
USA
10
United States
10
Werbung
10
Sportmarketing
7
Sports marketing
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Advertising planning
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Consumer behaviour
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Crisis management
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Data envelopment analysis
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Konsumentenverhalten
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Social Web
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Social media
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Social web
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Sport event
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Sportveranstaltung
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Werbeplanung
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sports advertising
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Communication
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Corporate reputation
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Data-Envelopment-Analyse
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Fernsehwerbung
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Firmenimage
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Internet marketing
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Krisenmanagement
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Online-Marketing
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Sport
3
Sports
3
Television advertising
3
Betriebliche Budgetierung
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Brand extension
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China
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Corporate budgeting
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Kommunikation
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Management
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Markentransfer
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Media usage
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English
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Cheong, Yunjae
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Kim, Kihan
2
Combs, Justin
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De Gregorio, Federico
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
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ECONIS (ZBW)
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Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
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2
Intraorganizational conflict within advertising agencies : antecedents and outcomes
De Gregorio, Federico
;
Cheong, Yunjae
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009738529
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