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~subject:"Advertising industry"
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Advertising industry
USA
139
United States
131
Arzneimittel
95
Pharmaceuticals
95
Theorie
47
Theory
47
Preisindex
42
Price index
42
Produktivität
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Arzneimittelmarkt
39
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38
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38
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35
Pharmaindustrie
35
Productivity
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Mental disorder
30
Psychische Krankheit
30
Generic drugs
29
Generika
29
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22
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21
Price
19
Industrie
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Werbewirtschaft
18
Index construction
16
Indexberechnung
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Advertising
14
Personal Computer
14
Personal computer
14
Arzneimittelrecht
13
Gesundheitswesen
13
Hedonic price index
13
Hedonischer Preisindex
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Manufacturing industries
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English
18
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Berndt, Ernst R.
18
Silk, Alvin J.
18
Arzaghi, Mohammad
5
Davis, James C.
5
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National Bureau of Economic Research
4
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3
Review of marketing science
2
Journal of economics & management strategy : JEMS
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The global market : developing a strategy to manage across borders
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ECONIS (ZBW)
18
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1
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
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2
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
3
Scale and scope effects on advertising agency costs
Silk, Alvin J.
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10001152601
Saved in:
4
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
- In:
Journal of economics & management strategy : JEMS
3
(
1994
)
3
,
pp. 437-480
Persistent link: https://www.econbiz.de/10001174696
Saved in:
5
Scale and scope economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
-
2003
Persistent link: https://www.econbiz.de/10001795713
Saved in:
6
Cost economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
The global market : developing a strategy to manage …
,
(pp. 217-257)
.
2004
Persistent link: https://www.econbiz.de/10002120167
Saved in:
7
Holding company cost economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
Review of marketing science
2
(
2004
)
5
,
pp. 1-48
Persistent link: https://www.econbiz.de/10003888162
Saved in:
8
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2010
Persistent link: https://www.econbiz.de/10008662047
Saved in:
9
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
- In:
Review of marketing science
10
(
2012
)
4
,
pp. 1-53
Persistent link: https://www.econbiz.de/10009679934
Saved in:
10
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
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