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Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns
Sasser, Sheila L.
;
Koslow, Scott
;
Riordan, Edward A.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003610513
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Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
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