Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Guilt regulation : the relativ...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising media
Advertising effects
17
Werbewirkung
17
Advertising
13
Werbung
13
Consumer behaviour
10
Konsumentenverhalten
10
Taiwan
6
Cognition
5
Kognition
5
Psychology of advertising
4
Werbepsychologie
4
Brand
3
Emotion
3
Markenartikel
3
USA
3
United States
3
Analysis of variance
2
Asia
2
Asien
2
East Asia
2
International marketing
2
Internationales Marketing
2
Ostasien
2
Prospect Theory
2
Prospect theory
2
Varianzanalyse
2
Viral marketing
2
Virales Marketing
2
Werbeträger
2
Advertising message
1
Belief
1
Bespielte Medien
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Caucasus
1
Cause-Related Marketing
1
Cause-related marketing
1
Comparison
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chang, Chingching
2
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
2
Why do Caucasian advertising models appeal to consumers in Taiwan? : a cue-triggered value-expressive framework
Chang, Chingching
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 155-177
Persistent link: https://www.econbiz.de/10010256877
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
