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~subject:"Advertising music"
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Advertising music
Werbemusik
118
Brand management
46
Markenführung
46
Consumer behaviour
36
Konsumentenverhalten
36
Werbewirkung
35
Advertising effects
34
Musik
21
Music
20
Brand image
16
Markenimage
16
Music industry
16
Musikwirtschaft
16
Werbung
16
Advertising
15
Akustische Markenführung
13
Deutschland
12
Germany
12
Emotion
8
Brand
7
Einzelhandel
7
Europa
7
Europe
7
Markenartikel
7
Hörfunkwerbung
6
Internet marketing
6
Online-Marketing
6
Perception
6
Radio advertising
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
Television advertising
5
USA
5
United States
5
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Online availability
All
Undetermined
30
Free
4
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All
Article
87
Book / Working Paper
31
Type of publication (narrower categories)
All
Article in journal
55
Aufsatz in Zeitschrift
55
Aufsatz im Buch
31
Book section
31
Hochschulschrift
11
Case study
9
Fallstudie
9
Thesis
6
Conference paper
3
Konferenzbeitrag
3
Lehrbuch
3
Textbook
3
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Working Paper
1
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Language
All
English
66
German
49
French
3
Author
All
Steiner, Paul
8
Kastner, Sonja
4
Craton, Lincoln G.
3
Kemp, Elyria
3
Roth, Simone
3
Abolhasani, Morteza
2
Allan, David
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
Bronner, Kai
2
Fraser, Cynthia
2
Groves, John
2
Hirt, Rainer
2
Kilian, Karsten
2
Kleinjohann, Michael
2
Kopp, Steven W.
2
Krugmann, Dennis
2
Lantos, Geoffrey P.
2
Lepa, Steffen
2
Natesan, Chinna
2
Oakes, Steve
2
Raja, Md Washim
2
Salzmann, Ralph
2
Spence, Charles
2
Andersson, Pernille K.
1
Anglada-Tort, Manuel
1
Apaolaza-Ibáñez, Vanessa
1
Areni, Charles Scott
1
Athaide, Gerard A.
1
Aurand, Timothy W.
1
Baker, David John
1
Ballhausen, Marcus
1
Ballouli, Khalid
1
Barth, Bertram
1
Bartholmé, Roland H.
1
Ben Dahmane Mouelhi, Norchène
1
Bennett, Gregg
1
Bernays, Lukas
1
Beukeboom, Camiel J.
1
Beyer, Gilbert
1
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Institution
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Springer Fachmedien Wiesbaden
3
Fachhochschule Reutlingen / European School of Business
1
Springer Gabler <Firma>
1
Verlag Dr. Kovač
1
Published in...
All
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
SpringerLink / Bücher
6
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Journal of advertising research
3
The journal of consumer marketing
3
Designing and communicating experience
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Research
2
Springer eBook Collection / Business and Economics
2
The international review of retail, distribution and consumer research
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Transnational studies in jazz
2
essentials
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Asia Pacific journal of marketing and logistics
1
Branded spaces : experience enactments and entanglements
1
Cutting edge international research
1
Economy 4.0 and the COVID-19 pandemic : a review of research
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler-Edition Wissenschaft
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation in advertising and branding communication
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of international consumer marketing
1
Journal of international marketing and marketing research
1
Journal of management analytics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
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ECONIS (ZBW)
118
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1
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118
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
Bronner, Kai
(
contributor
)
-
2007
-
2. Nachdr.
Persistent link: https://www.econbiz.de/10003729188
Saved in:
3
Musik als Repräsentation von vorgestellten Handlungen : Ausdrucksmodelle und die Wirkung von Musik
Bruhn, Herbert
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 20-31)
.
2007
Persistent link: https://www.econbiz.de/10003731623
Saved in:
4
Audio-Branding : alles neu?
Spehr, Georg
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 32-39)
.
2007
Persistent link: https://www.econbiz.de/10003731625
Saved in:
5
A short history of Sound Branding
Groves, John
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 40-51)
.
2007
Persistent link: https://www.econbiz.de/10003731626
Saved in:
6
Von der Markenidentität zum Markenklang als Markenelement
Kilian, Karsten
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 54-69)
.
2007
Persistent link: https://www.econbiz.de/10003731628
Saved in:
7
Akustische Markenführung im Rahmen eines identitätsbasierten Markenmanagements
Krugmann, Dennis
;
Langeslag, Patrick
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 70-79)
.
2007
Persistent link: https://www.econbiz.de/10003731630
Saved in:
8
Schöner die Marken nie klingen...Jingle all the Way? : Grundlagen des Audio-Branding
Bronner, Kai
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 82-96)
.
2007
Persistent link: https://www.econbiz.de/10003731632
Saved in:
9
Die Stimme im Markenklang
Lehmann, Mark
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 97-101)
.
2007
Persistent link: https://www.econbiz.de/10003731635
Saved in:
10
Klangmarken und Markenklänge : die Bedeutung der Klangfarbe im Audio-Branding
Raffaseder, Hannes
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 102-117)
.
2007
Persistent link: https://www.econbiz.de/10003731640
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