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~subject:"Advertising planning"
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Advertising planning
USA
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United States
8
Vereinigte Staaten
6
Consumer behaviour
5
Strategic management
5
Konsumentenverhalten
4
Strategisches Management
4
Strategy implementation
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Verbraucher
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Altersgrenze
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Brand management
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Qualitative method
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Retirement
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Salespeople
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Verkaufspersonal
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Affordable Care Act
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Alter
2
Antitrust law
2
Arbeitskräfte
2
Brand equity
2
Brand image
2
Communication
2
Content analysis
2
Customer satisfaction
2
Depth interviews
2
Developing countries
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Encouraging retirement
2
Entwicklungsländer
2
Erfolgsfaktor
2
Firm performance
2
Human Resource Management
2
Human resources
2
Job flexibility
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Kartellrecht
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Key account team
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Leadership
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Markenführung
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Markenimage
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Gelb, Betsy D.
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Andrews, Demetra
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Lam, Son K.
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Samaraweera, Monoshi
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Journal of business strategy
1
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
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Wringing more value from advertising dollars : the customer satisfaction boost
Samaraweera, Monoshi
;
Gelb, Betsy D.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009412352
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