Wringing more value from advertising dollars : the customer satisfaction boost
Year of publication: |
2011
|
---|---|
Authors: | Samaraweera, Monoshi ; Gelb, Betsy D. |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 32.2011, 6, p. 24-29
|
Subject: | Werbewirkung | Advertising effects | Werbeplanung | Advertising planning | Ausgaben | Expenditure | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | USA | United States | 2001-2009 |
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