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Advertising planning
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Markenimage
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USA
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Broyles, S. Allen
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Going global: implementing international business operations
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ECONIS (ZBW)
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Brand equitiy : leveraging brands in international markets
Broyles, S. Allen
;
Thomas, Sunil
;
Kohli, Chiranjeev
; …
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2011
Persistent link: https://www.econbiz.de/10009232316
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