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Advertising planning
Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Werbewirkung
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Advertising
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Werbung
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Brand image
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Markenimage
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Emotion
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Online-Marketing
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Psychology of advertising
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USA
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United States
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Werbepsychologie
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Bio-Lebensmittel
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Brand
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Corporate Social Responsibility
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Geschichte
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Organic food
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Product Placement
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Product placement
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electronic word-of-mouth (eWOM)
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Advertising preferences
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Advertising skepticism
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Altruism
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Altruismus
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Muehling, Darrel D.
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Wang, Alex
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International journal of advertising : the quarterly review of marketing communications
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The moderating influence of brand statues and source confirmation on third-party endorsement effects in advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 605-622
Persistent link: https://www.econbiz.de/10009581782
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