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~subject:"Advertising regulation"
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Advertising regulation
Advertising
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Consumer behaviour
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Werbung
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Advertising effects
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Werbewirkung
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USA
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United States
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Umweltbewusstsein
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Arzneimittel
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Data security
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IT-Kriminalität
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Pharmaceuticals
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Satisfaction
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Target group
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Theorie
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Violence
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Zielgruppe
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Zufriedenheit
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Stafford, Marla Royne
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Kowalczyk, Christine M.
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Myers, Susan D.
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International journal of consumer studies
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
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Recognizing consumer issues in DTC pharmaceutical advertising
Stafford, Marla Royne
;
Myers, Susan D.
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10003751236
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2
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
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