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Images paired with concrete claims improve skeptical consumers' responses to advertising promoting a firm’s good deeds
Joireman, Jeff
;
Liu, Richie L.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011852916
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