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~subject:"Aesthetics"
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Aesthetics
Brand management
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7,647
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7,264
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International journal of wine business research : IJWBR
3
Journal of retailing and consumer services
3
Aestetics and style in strategy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising
2
Journal of marketing research
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Administrative science quarterly : ASQ
1
Beiträge zum Produkt-Marketing
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Brand the Future : systematische Markenentwicklung im B2B
1
Design Management konkret
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Dissertation.de
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management inquiry
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Knowledge management research & practice : KMRP ; an official journal of the OR Society
1
Management decision : MD
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The international review of retail, distribution and consumer research
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The journal of asset management
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The journal of brand management : an international journal
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The journal of product & brand management
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Theoretical economics letters
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Work, employment & society : a journal of the British Sociological Association
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ECONIS (ZBW)
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1
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage
design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
2
Analyse und Generierung von Designprägnanzen : Designstile als Determinanten der marketingorientierten Produktgestaltung
Lehnhardt, Jana-Maria
-
1996
Persistent link: https://www.econbiz.de/10008729883
Saved in:
3
Firm newness, product novelty and aesthetic failure
Laplume, André O.
;
Srivastava, Manish K.
- In:
Management decision : MD
52
(
2014
)
10
,
pp. 1952-1967
Persistent link: https://www.econbiz.de/10010462686
Saved in:
4
Symmetry and likeability : prior research and transfer to the field of advertising
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 3-34
Persistent link: https://www.econbiz.de/10012817648
Saved in:
5
The shaping of form : exploring designers' use of aesthetic knowledge
Stigliani, Ileana
;
Ravasi, Davide
- In:
Organization studies : an international …
39
(
2018
)
5/6
,
pp. 747-784
Persistent link: https://www.econbiz.de/10011886393
Saved in:
6
The role of aesthetic reasoning in knowledge management : the case of elegant systems architecture
design
Landoli, Luca
;
Salado, Alejandro
;
Zollo, Giuseppe
- In:
Knowledge management research & practice : KMRP ; an …
18
(
2020
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10012178076
Saved in:
7
The price of beauty : differential effects of
design
elements with and without cost implications in nonprofit donor solicitations
Townsend, Claudia
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 794-815
Persistent link: https://www.econbiz.de/10011780565
Saved in:
8
A rising tide lifts all boats : the origins of institutionalized aesthetic innovation
Eisenman, Micki
;
Simons, Tal
- In:
Aestetics and style in strategy
,
(pp. 141-170)
.
2021
Persistent link: https://www.econbiz.de/10012427884
Saved in:
9
Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value
Fuchs, Matthias
;
Schreier, Martin
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 602-624
Persistent link: https://www.econbiz.de/10014294956
Saved in:
10
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
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