Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value
Year of publication: |
2023
|
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Authors: | Fuchs, Matthias ; Schreier, Martin |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 3, p. 602-624
|
Subject: | aesthetics | customization | design | resale | secondhand market | uniqueness | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Beziehungsmarketing | Relationship marketing |
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